The NFPA does not understand its target audience.

So I still haven’t finished any of those blog posts that I promised to finish, but one of these days I swear I will! In the meantime, I wanted to share with you some of the most ludicrous advertising I have been witness to in a long time.

Back in the fall, The Boss instructed me to look into fire codes and such to make sure that our growing lab was still up to snuff. Basically we needed to know whether or not we had to get more lab space, but in order to do that I had to get some literature on the subject. Long, roundabout story short, I joined the National Fire Protection Association and proudly stamp their logo on my lab door.

However, I got an email from them today featuring a new ad campaign (see video).

Does anyone think they’re going after the wrong audience? I lol’d a lot, but I’m not sure that will be true of the people who would legitimately join the NFPA. Food for thought.

Now back to grant-writing so that I can eventually get to blog-writing!


One comment on “The NFPA does not understand its target audience.

  1. Ha! This is what old people think it’s like to be young and hip.

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